The Kelley Blue Book’s Winner is Honda

April 16th, 2013 by

At White Plains Honda we could talk until we’re blue in the face about the many stellar models, technologies and attributes that come from our favorite Japanese automaker. However, it’s always better to hear high praise for the brand coming directly from you, the consumer.

That’s exactly what we have to report today.

Kelley Blue Book has given Honda the coveted accolade as the Best Brand Image for 2013. That’s a high honor that’s well deserved. And while generally the awards from the Kelley Blue Book are decided by the industry gurus at the KBB, this one wasn’t.

While researching cars on the Kelley Blue Book website, 12,000 shoppers participated in an online survey developed by the industry aficionados. The purpose was simple; discover what automotive brand is held in the highest regard, concerning trust and overall value. It’s Honda that leads the pack.

It’s exciting. We’re boasting the automaker’s reliability and buyers nationwide are agreeing.

Better yet, the numbers are harmonious as well. In 2012 sales were up a dramatic 24-percent. That skyrocketing trend is continuing with reports showing a 4.4-percent jump in January and February of 2013. Those increases are reflected across the new Honda lineup, with the recently remodeled Accord doing particularly well.

For questions regarding the award, or to discover your favorite model, stop by our showroom. Conveniently located at 344 Central Avenue in White Plains, NY, we’re happy to answer questions. If you’re immediately hooked, our Honda lease experts serving greater Stamford are available to discuss financing options!

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